Brain Cinema is an innovative procedure that visualises the electrical activity (EEG) that brains naturally generate when processing information or relaxing.  Problem solving, attending to concerns or even dreaming are reflected in brain waves that can be measured by their frequency and amplitude to determine a sort of 'brain state'.

Learning to change one's brain waves can now be achieved through a process known as neurofeedback where information concerning brain waves can be experienced via computer generated graphics and sounds so that the client learns to influence these patterns to optimally change one's brain state and in so doing affect performance and behaviour.

Brain state theory has provided the foundations for a variety of 'clever' narrative tools and diagnostics to address the concerns of H.R. professionals and business managers in a 'mould breaking' fashion not yet realised in other development and training organisations